Sunday, July 26, 2009

Jiwa Reality Logo & Rationale



Jiwa Realiti
‘Jiwa’, which means soul in English, represents the nature of our core business that consist of healthcare and skincare products. Soul, meaning the spiritual or immaterial part of a human being, is able to obtain a better state by having a good health both physically and mentally.

Jiwa Realiti’s business concept is also closely related to the name ‘Jiwa’, which is building up a strong foundation from the soul and created more business opportunity to the public.

Jiwa Realiti Logo Rationale
The colour ORANGE was chosen because it is best represent health, a bright contrast and attraction towards healthy lifestyle. The logo is design based on the anatomy of a bird. A soaring bird in the sky brings a feeling of health, hope and opportunity. Not does only Jiwa Realiti create opportunity, but also motivation to take control in this golden business opportunity.

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